About Us

Hi, we're the Offbeat Family! We run this little family-owned Aussie business with love from our home office.

Here’s a snapshot of who we are:
  • We are a little family consisting of a mum, a dad, a delightful kidlet and an adorable toddler! We live on Dharawal country in the beautiful Illawarra region of NSW, Australia.
  • Shell (AKA Mum) is a shoe enthusiast who is little bit obsessed with dinosaurs, and loves all things rainbow, retro, and quirky! She is the brains behind the business, and does most of the designing, social media, and all the behind-the-scenes business stuff! 
  • El (AKA Dad) is an awesome musician, song-writer, drum teacher and disability worker. He sometimes helps out with running markets and some of the artsy stuff!
  • We have recently welcomed to the team Milo, our new customer service superstar, who is here Monday to Friday to help you with whatever you need. 

How it kicked off...

Offbeat Sweetie began as a hobby back in 2020. Long story short, Shell fell and hurt her ankle, badly. She was bored out of her mind and spending far too much time staring at her elevated foot wondering when it would heal. All that sole searching (sorry not sorry) got her thinking... about shoes. She had always had a shoe obsession, dating back to when she used to toddle around in her mum's shoes at 2 years old. Wanting shoes that were way more fun than the boring stuff that was available in the shops, she decided she should just design her own!

Turns out Shell wasn't the only one on the search for fun shoes, and thanks to all of our amazing customers our little passion project has grown into a thriving business that we are very proud of, and with your support we hope we can continue to brighten up people's feet for years to come!

Image of business owner Shell