Who We Are

Here at Offbeat Sweetie, we believe in celebrating the little joys in life and embracing the magic of being unapologetically yourself. Our name says it all - Offbeat, because we love the quirky, the fun, and the wonderfully weird; Sweetie, because kindness, warmth, and making the world a little brighter matter just as much!

Shell, an Aussie mum of two, started Offbeat Sweetie with just a dream - to bring more joy, colour, and playfulness into the world. Now, that dream has grown into a vibrant, welcoming community of like-minded souls who love colour, quirkiness, and a touch of fun. We believe self-expression should have no limits, which is why our designs are made for anyone and everyone. Whether it’s dinosaur boots, mismatched shoes, or a bag that sparks conversations, everything we create is a reminder that you’re allowed to have fun, stand out, and embrace exactly who you are. Because the world is brighter when we let ourselves shine.